KATHY BLACKWELL APPOINTED EDITOR-IN-CHIEF OF AUSTIN WAY MAGAZINE
AUSTIN, TX (June 9, 2014) – Niche Media Holdings, LLC (www.nichemediallc.com), today announced Kathy Blackwell has been named Editor-in-Chief of its highly anticipated magazine, Austin Way, effective immediately. The announcement was made by Mandi Norwood, Niche Media’s Senior Vice President of Editorial.
In her new role, Blackwell will shape the editorial and creative content of the magazine in line with Niche Media’s commitment to serving the needs of the educated, affluent, culturally-aware and socially-conscious residents and visitors to Austin. Kathy will also procure the most talented contributors to showcase the innovators, influencers and taste-makers of this vibrant city.
Kathy Blackwell comes to Niche Media from The Austin American-Statesman, the premier daily newspaper and online news source for Austin, where, as Senior Editor for Features, she has lead a team of over 20 reporters and editors for the past ten years. During her tenure Kathy also built and lead two lifestyle magazines for The Austin American-Statesman, Real and the luxury publication, Glossy. Prior to that, Kathy was Features Assigning Editor and Copy Desk Chief. Kathy Blackwell joins the Austin Way executive team alongside Publisher Lou DeLone.
"Kathy is an experienced and talented editor who has garnered huge respect and affection during her years in the industry,” says Norwood. “She is also extremely knowledgeable and passionate about Austin. This essential combination makes her the ideal Editor-in-Chief for Austin Way and a force to be reckoned with for Niche Media's launch into Austin."
"Kathy’s outstanding reputation and passion for this exciting and distinctive city matches our own," adds DeLone. “We are excited to welcome an Editor-in-Chief whose broad range of experience and creativity across both print and digital media will solidify Austin Way as the premiere lifestyle publication.”
“I'm thrilled and honored for this opportunity to launch a magazine that will be uniquely positioned to celebrate the best of Austin at such an exciting and transformative time for this city,” says Blackwell.
Austin Way’s inaugural issue will be unveiled in September 2014 and will be published six times a year with a circulation of 50,000 copies. The expansion to Austin is the latest city-specific launch for Niche Media since the successful debut of Michigan Avenue in Chicago in 2008. Distribution will carefully target tastemakers, social influencers and thought-leaders through home delivery, and placement in the city’s cultural centers, leading hotels, retail shopping districts as well as at high-profile events. To download the announcement press release, Click here.
About Austin Way: Debuting in September 2014, Austin Way (www.austinway.com) celebrates the excellent, exquisite, and exemplary Austin lifestyle, delivering rich, compelling content with a voice that’s as distinctive as the city itself. Authoritative and smart, feisty and wise, Austin Way connects the influencers and innovators, residents and visitors with the best of Austin through a magazine, website and events platform. Encompassing style, music, philanthropy, real estate, dining, sport, art, and culture, Austin Way features insightful and inspired contributors, writers and photographers and is a celebration of Austin’s unique beat and the people who make it extraordinary and special. Austin Way is published by Niche Media Holdings LLC, (www.nichemediallc.com) which also publishes city-specific publications including: Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential, Michigan Avenue, Ocean Drive, Philadelphia Style and Vegas magazines. Its custom publishing titles include Art Basel, Wynn, Styled for Aventura Mall and The Mall at Short Hills. Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Niche Media is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities. Niche Media titles exceed 14,000 pages with a combined annual distribution of 4.6 million copies nationally.