Press Releases
June 9, 2014
January 24, 2014


 Niche Media Logo


AUSTIN, TX (June 9, 2014) – Niche Media Holdings, LLC (, today announced Kathy Blackwell has been named Editor-in-Chief of its highly anticipated magazine, Austin Way, effective immediately. The announcement was made by Mandi Norwood, Niche Media’s Senior Vice President of Editorial.

In her new role, Blackwell will shape the editorial and creative content of the magazine in line with Niche Media’s commitment to serving the needs of the educated, affluent, culturally-aware and socially-conscious residents and visitors to Austin. Kathy will also procure the most talented contributors to showcase the innovators, influencers and taste-makers of this vibrant city.

Kathy Blackwell comes to Niche Media from The Austin American-Statesman, the premier daily newspaper and online news source for Austin, where, as Senior Editor for Features, she has lead a team of over 20 reporters and editors for the past ten years. During her tenure Kathy also built and lead two lifestyle magazines for The Austin American-Statesman, Real and the luxury publication, Glossy. Prior to that, Kathy was Features Assigning Editor and Copy Desk Chief. Kathy Blackwell joins the Austin Way executive team alongside Publisher Lou DeLone.

"Kathy is an experienced and talented editor who has garnered huge respect and affection during her years in the industry,” says Norwood. “She is also extremely knowledgeable and passionate about Austin. This essential combination makes her the ideal Editor-in-Chief for Austin Way and a force to be reckoned with for Niche Media's launch into Austin."

"Kathy’s outstanding reputation and passion for this exciting and distinctive city matches our own," adds DeLone. “We are excited to welcome an Editor-in-Chief whose broad range of experience and creativity across both print and digital media will solidify Austin Way as the premiere lifestyle publication.”

“I'm thrilled and honored for this opportunity to launch a magazine that will be uniquely positioned to celebrate the best of Austin at such an exciting and transformative time for this city,” says Blackwell.

Austin Way’s inaugural issue will be unveiled in September 2014 and will be published six times a year with a circulation of 50,000 copies. The expansion to Austin is the latest city-specific launch for Niche Media since the successful debut of Michigan Avenue in Chicago in 2008. Distribution will carefully target tastemakers, social influencers and thought-leaders through home delivery, and placement in the city’s cultural centers, leading hotels, retail shopping districts as well as at high-profile events. To download the announcement press release, Click here.

About Austin Way: Debuting in September 2014, Austin Way ( celebrates the excellent, exquisite, and exemplary Austin lifestyle, delivering rich, compelling content with a voice that’s as distinctive as the city itself. Authoritative and smart, feisty and wise, Austin Way connects the influencers and innovators, residents and visitors with the best of Austin through a magazine, website and events platform. Encompassing style, music, philanthropy, real estate, dining, sport, art, and culture, Austin Way features insightful and inspired contributors, writers and photographers and is a celebration of Austin’s unique beat and the people who make it extraordinary and special. Austin Way is published by Niche Media Holdings LLC, ( which also publishes city-specific publications including: Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential, Michigan Avenue, Ocean Drive, Philadelphia Style and Vegas magazines. Its custom publishing titles include Art Basel, Wynn, Styled for Aventura Mall and The Mall at Short Hills. Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Niche Media is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities. Niche Media titles exceed 14,000 pages with a combined annual distribution of 4.6 million copies nationally.

Contact: Niche Media: Lana Bernstein, lana.bernstein@nichemedia.net305-531-9958
Fox Greenberg PR, Ashley Greenwood,, 212-334-1212



  Niche Media Logo


NEW YORK, NY (January 24, 2014) — Niche Media Holdings, LLC, the country's preeminent publisher of regional lifestyle magazines announces the launch of AUSTIN WAY, a new magazine for Austin, Texas. The announcement was made today by Niche Media's President & COO, Katherine Nicholls.Austin Way’s inaugural issue will be unveiled in September 2014 and will be published six times a year with a circulation of 50,000 copies.

The expansion to Texas follows a four-year period of cumulative revenue and paging growth in excess of 20% for Niche Media and is the latest city-specific launch since the successful debut of Michigan Avenue in Chicago in 2008. Austin Way, the moniker which represents the unique, irreverent and independent spirit of Austin, will capture the essence of this progressive, burgeoning city. The magazine will follow Niche Media’s editorial model, which features captivating, rich content that celebrates the local community and connects to the affluent and socially active consumer. Distribution will carefully target this audience, which includes tastemakers, social influencers and thought-leaders through home delivery, and placement in the city's cultural centers, leading hotels, retail shopping districts as well as at high profile events.

Niche Media looks forward to contributing to Austin's economic boom by adding jobs, creating commerce and promoting the city's culturally-rich profile, just as it did with the launch of Miami's Ocean Drive in the early 90s. Austin’s growth has given rise to new luxury hotels and real estate development, acclaimed retail, cultural and nightlife venues as well as world-class events such as South by Southwest (SXSW), the Austin Film Festival, the Austin X Games, and the Formula 1 U.S. Grand Prix.Austin is a city in the international spotlight and is deemed one of the fastest growing cities in the nation, outpacing all other metropolitan cities in Texas. Austin Way looks forward to chronicling all that makes the city so dynamic.

Lou DeLone has been named Publisher of Austin Way. DeLone joined Niche Media in July of 2013 as Group Publisher and has spent over 20 years in the publishing and advertising industry with the last nine years concentrated in Texas. Serving as the launch Publisher for Houstonia Magazine, DeLone held senior executive roles in the southwest region as Group Publisher for Houston MagazineModern Luxury Dallas and The Atlantan. DeLone serves on several charitable boards within Houston and Austinand is a resident of Austin, TX.

"We are beyond thrilled to be going to Austin, a market that has inspired the nation with its growth over the past several years," says Nicholls. "It is not only one of the fastest growing economies in the U.S., it has a unique consciousness, personality and sensibility that connects very directly to our company mission. We are excited to hire a local Austin based team who will join our Publisher Lou DeLone."

"I am very eager to bring Niche Media's reputation for creating the most insightful and engaging city magazines to Austin," says DeLone. "Austin will now have the best magazine to tell the story of its culture and world-class events, and I am eager to grow Niche Media’s footprint into Texas."

About Niche Media Holdings: 
Niche Media is the country's premier regional lifestyle publishing company connecting the affluent reader with the most insightful and engaging content that celebrates and is inspired by our world-class communities. Niche Media Holdings LLC is a company of The Greenspun Corporation (TGC), which traces its roots back to the launch of the Las Vegas Sun in 1950. Niche Media’s city-specific publications include: Art Basel Miami Beach, Aspen Peak, Austin Way (September, 2014), Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential, Michigan Avenue, Ocean Drive, Philadelphia Style, Vegas and Wynn. TGC publications include: Las Vegas Magazine, Las Vegas Weekly, VEGAS INC, Vegas2Go and The Sunday (February 2014). TGC and Niche Media titles exceed 30,000 pages with a combined annual distribution of 19 million copies nationally.

Contact: Niche Media: Lana Bernstein,







































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