Modern Luxury Austin Way recently unveiled its inaugural Cowboy Couture Fashion Showcase hosted at Star Hill Ranch, a dazzling fusion of high fashion and Texas charm. The event drew stylish guests eager to experience an evening of Western-inspired elegance, complete with live entertainment, craft cocktails, and an unforgettable runway show. The entire event would not be possible without the incredible work by Hentrich Creative Consultants.

Attendees indulged in handcrafted cocktails by Tito’s Handmade Vodka, Aguasol Tequila, and Milam & Greene Whiskey and fine wines from Alexander Valley Vineyards. The fashion spotlight shone on Double D Ranch and Yellow Rose by Kendra Scott, two brands that masterfully blend classic Western aesthetics with contemporary luxury.

The entertainment lineup kept energy levels high, featuring performances by Pauline Reese, Oliver Steck, and DJ Gavin and thrilling displays from trick ropers, gunslingers, and the dynamic Red Dirt Dancers. But the true highlight of the evening was the runway fashion show, where cowboy couture took center stage, proving that Western wear can be both rugged and refined.

The event was made possible with the support of sponsors, including Rodeo Austin, Maxwell Ford of Austin, and Tupelo Goods, whose contributions helped bring this stylish Western affair to life.

With its resounding success, Austin Way’s Cowboy Couture is set to become an annual tradition, celebrating the bold spirit of Texas fashion in an authentic and avant-garde way. Stay tuned for next year’s edition—because style is always in season in Texas.