May 22, 2017
By Hannah Shih | March 16, 2017 | Style & Beauty
Penny Luck's Chukka Shoe was made for men who combine style with attitude (and some whimsy to boot).
You know the drill: Find a penny; pick it up. But then what? Enter the new Austin shoe company Penny Luck, which incorporates customizable pennies into the soles of handcrafted artisan shoes so you can take your luck with you. The signature Chukka boot (starting at $299) comprises a two-tone, confidently designed full-leather body with clean, sharp edges, a Tempurpedic insole, and a gel-foam heel. Modeled after the base of a sword, the sleek design embodies the bold, adventurous spirit of Penny Luck’s American Dreamer Collection.
Says owner/designer Brian Munoz: “When you are chasing your dreams, you need your sword. Some people see their sword as a pen—I see it as a shoe.” Inspired by his brother, a combat veteran, Munoz pays it forward by donating all customization costs to the Purple Heart Foundation and by employing and training disabled veterans. “Talking with my brother, who was a medic in the Marines, we realized that the American Dream wouldn’t be possible without our military fighting to protect our country,” says Munoz. Talk about shoes with soul.