These Austin Moguls Are Redefining Themselves Through Their Fashion

By Hannah Morrow | August 17, 2017 | People Feature

Like the city they live in, these five strong women find beauty in what's unique. No matter their style, it all comes down to true self-expression and inspiring individuality.

Model and jewelry designer


Dress, $595, by Nili Lotan and jewelry by Erth, all at ByGeorge.

With her Sophia Lorenlike looks and a love for Federico Fellini films, Nicole Trunfio’s Italian heritage is almost hidden by her amiable Australian accent. But the mix is only one reason why the supermodel’s off-duty style is so distinctly her own. Whether she’s strutting down the runway or relaxing on the ranch she shares with her husband, Gary Clark Jr., and their son, Zion, Trunfio exudes a stylish confidence. Still, she insists, “I’m a country girl at heart.” There is a delicate practicality to her well-received accessories line, Erth (, whose fall collection, available September, includes Trunfio’s first foray into pearls. And style, she believes, is individual: “You don’t have to agree, but you have to have compassion,” says Trunfio. “Let people be happy.”

Real estate and restaurant entrepreneur


Blouse, $295, by Gucci at Moss; trousers, $425, by Nikki Chasin at Sunroom; necklace, $805, by Marla Aaron at Kick Pleat; necklace, by Kendra Scott, Matulis-Thomajan’s own; pearl ring, $1,990, and black ring, $2,990, both by Dezso at Sunroom.

Lisa Matulis-Thomajan’s successes are nearly overshadowed by her quiet kindness. She is nonchalant about her beloved Austin bakery, Delish, whose sweet scents wafted down West Third Street from 2008 to 2016. And she acknowledges with a laugh the graceful leap she then made to real estate by joining DEN Property Group ( and the sales team of the new 70 Rainey luxury condos. “I love people,” she says, “and a chance to learn a new craft but still be a part of something important for my customers was a great next step.” She shares that entrepreneurial spirit with her husband, Stuart, who founded Chameleon Companies—a real estate and restaurant developer. Matulis-Thomajan’s subtle influence helped shape the success of their restaurant jewels, Wu Chow and Swift’s Attic. But the Chameleon’s newest release, Guild, features a seasonally inspired seafood-driven menu, and has her style, she says, written all over it.

Vintage boutique owner


Vintage dress, Poloskova’s own; mules, $340, by FAR at Garment Modern + Vintage; jewelry, Poloskova’s own.

There is an undeniable taste level that derives from years of buying, selling and sourcing vintage clothes. Such is the eye of Masha Poloskova, owner of South Lamar boutiques Moss Designer Consignment ( and Garment ( Poloskova opened the former in 2010, fi lling the 2,200-square-foot store with contemporary high-end resale; four years later, the latter opened just a few doors down with a focus on designer vintage and indie labels. Th e stores and their stunning Instagram posts appeal to both coasts. But the Austin native, whose father still lives only blocks away from the shops, believes her city suits the unique quality of consignment. “[Austin] is a funny fashion town, and the monster of online retailing has really changed things,” she says, “but here, everything is one-of-a-kind.”

Home accessories and clothing designer


Dress, $275, by August Morgan; earrings, $1,400, by Blanca Monrós Gómez at Sunroom; bracelet, $1,199, by Marla Aaron at Kick Pleat; multoon ring, $150, by Faeber Studio at Aro.

Kate Hersch’s August Morgan ( boasts an ingeniously simple charm. With her popular embroidered cocktail napkins sporting whimsical patterns—like a duck in wellies with the caption “sloshed”— she creates a clever balance of sophistication and charming wit. Hersch started collecting needlepoint pillows more than 10 years ago and turned obsession into occupation when she began designing napkins and glassware, which you can fi nd at Neiman Marcus. In May, she launched her fi rst clothing collection of colorful and comfortable shirtdresses, available at Adelante and Julian Gold. “I want to design for all ages,” says Hersch. “Everyone needs something you can throw on and not have to worry about.”

Travel advisor and blogger


Top, $258, by Acler at Estilo; pant and jewelry, Lowe's own.

When Ane Urquiola Lowe— spurred by a breakup and newfound sense of freedom— started a blog via Tumblr in late 2011, she only wanted to document her travels and the food she ate along the way. Last year, Lowe left her 9-to-5 job in finance to focus on The Hungry Chronicles (, her fruitful food-meetstravel lifestyle blog. “I wasn’t unhappy at my job, but I wasn’t doing what I loved,” says Lowe. “I had to take the chance to see what I could do on my own.” Born in Mexico City and raised in McAllen, Texas, Lowe took to travel naturally, with her multicultural flair reflected in her style. Now, as a travel advisor and blogger, she hopes others will explore the world and develop a craving for its many tastes.

Categories: People Feature

photography by wynn meyers. styling by ana davidson. hair by emily hatfield. makeup by alicia beller. shot on location at hotel granduca