These aren't your mother's one-shade-suits-all facial tanners.
FROM LEFT: Guerlain’s Olivier Echaudemaison suggests applying bronzer with a big, fluffy brush in the shape of the number three from forehead to chin, but insists on keeping the application as “simple as possible.”; Yves Saint Laurent’s Les Sahariennes Bronzing Stones boast beauty-enhancing squalene—a fatty acid found in plants and vegetable oils—which leaves skin super moisturized.
If the past few years on the runway are any indication, au naturel skin tones are here to stay. “In the ’80s, an intense sun tan was the trend,” says Olivier Echaudemaison, Guerlain’s creative director of 16 years. “Today, [the look is] lighter and much softer. It needs to be elegant.”
Newly released formulas pack hydrating extracts and ultra-fine pigments for a velvety but sheer finish. “There are far better texture and color options than the heavy, orange-y products of the past,” says Dick Page, who created this year’s fresh look at the Michael Kors Spring/Summer show. Yves Saint Laurent’s new Les Sahariennes Bronzing Stones ($55), a line of three creamy-matte powders, are micro-milled to create a silky consistency, while light enhancing agents deliver a glow-y finish.
The first brand to introduce bronzer back in 1984, with its iconic Terracotta Bronzing Powder ($53), Guerlain remains at the forefront of technology with four new shades to complement the paler rose and golden tones of blondes and brunettes. And if you are seeking something a little softer still, Guerlain’s Joli Teint ($54) contains less intense pigments to create a natural glow. Because when it comes to faking the bronze, less is more. Yves Saint Laurent, Sephora, Barton Creek Square, 512-327-4600. Guerlain, Saks Fifth Avenue, North Star Mall, San Antonio, 212-341-4111