All these products and services, whether they have been around for a while or are brand new to the scene, offer Austinites a wealth of options for feeling optimal.

Recovery starts with a session inside Generator Athlete Lab’s infrared sauna. PHOTO COURTESY OF GENERATOR ATHLETE LAB

Bathe Austin

This elevated, members-only bathhouse—the first of its kind in the city, according to Bathe Austin—recently opened. It boasts saunas, cold plunges, a heated pool, a private outdoor garden and more. More incredible amenities are in the works for 2026. batheaustin.com

Bloom Nutrition

Female-founded and female-led, this soon-to-be-Austin-based company unlocked the secret to making health and beauty supplements taste great. Fans love the greens and superfoods blends, featuring gut-healthy ingredients and sparkling energy drinks with zero sugar but loads of benefits. bloomnu.com

Generator Athlete Lab

With massage therapy, personal training and a science-backed recovery protocol comprising 15 minutes in the infrared sauna, 15 minutes of contrast therapy alternating between cold and hot tubs, and 15 minutes of compression therapy, this spot swiftly delivers overall well-being. generatorathletelab.com

Humanaut

This membership-based clinic franchise builds and executes plans, including medical therapies, wellness treatments (from IV drips to personal training), and preventative care strategies. It recently added advanced regenerative therapies for skin, scalp, spine and joint health. humanauthealth.com

Peoples Rx

For nearly 50 years, this beloved neighborhood pharmacy has earned its nickname “Austin’s Wellness Headquarters” as it offers natural wellness solutions, third-party tested supplements and custom meds, along with fresh foods, cold-pressed juices, simplified blood testing and body composition assessments. peoplesrx.com

Swift Fit Events

Nothing beats this local wellness event company known for hosting unique experiences that inspire health, wellness and community connection for everyone. Its team expects to host more than 600 corporate events in 2025, from free yoga in the park to its annual Battle of the Gyms Competition. swiftfitevents.com