With her new lifestyle website for busy moms, Austin’s Camila Alves is poised to be the next celebrity lifestyle guru.
Camila Alves has found her true passion in sharing her easy recipes, family projects, and practical beauty tips on her new website.
As a model and designer, and the wife of Matthew McConaughey, Camila Alves exudes effortless glamour. But her true passion is being a hands-on mother to three young children and making a home for them wherever they are—whether that’s Austin, where the kids attend school, or out on location. In January, Alves launched Women of Today, a how-to website packed with easy recipes, kids’ projects, and beauty tips, as well as a weekly livestream, “Camila’s Code.’’
What sparked your transition into the lifestyle realm? Three years ago, when my youngest son was born, I still had my handbag business. I realized that if I wanted to be present with my kids, I couldn’t keep doing that. I took time to understand what is it that gives me the most amount of joy, and it really is anything to do with lifestyle; it’s what I do in my everyday life. I’m cooking three meals a day, going to the store, waking up at 5 in the morning to go to the flower market to make arrangements for the house.
What led to the website? I began going on TV shows like Today and The Chew, and I grew into my partnership with Target. I thought, I’m doing all these things, but we don’t have a hub for it. That’s where the website came from. And “Camila’s Code” was an idea that Al Roker, myself, and his production company came up with. It’s all about creating a community and helping each other out.
What’s one of your favorite aspects of Just Keep Livin, the foundation you started with your husband to help high school students? We do a circle every day where we say something that we’re grateful for. The kids were super shy with Matt and I at the beginning of the program and wouldn’t say anything, so Matt and I started acting silly and broke the ice. Now the circle is something they actually look forward to because that’s the moment they get to share things they’re going through. Also, they [realize], Hey, maybe I’m dealing with this problem, but it’s not as big as the problem the person next to me is dealing with.
What are your favorite Austin spots? I’m still learning Austin; we’re on the go so much. In terms of food, my favorite sushi restaurant in the world is Uchi. Everywhere I go, I test it out to make sure—even in Japan! But every time, hands down, Uchi always wins. I also love the whole food truck community; there’s a Brazilian food truck called Boteco that’s really good. They were actually part of my birthday party.