Cartier Debuts Fully Customizable Fragrance Experience

Cartier Debuts Fully Customizable Fragrance Experience


Style & Beauty,

Cartier Debuts Fully Customizable Fragrance Experience

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Style & Beauty,

Cartier Debuts Fully Customizable Fragrance Experience

Cartier Debuts Fully Customizable Fragrance Experience

Style & Beauty,

Cartier Debuts Fully Customizable Fragrance Experience

Published By:   •   April 10, 2024

Cartier Debuts Fully Customizable Fragrance Experience

Published By:

April 10, 2024

Style & Beauty,


With Cartier’s newly debuted Les Bases à Parfumer, personalizing your perfume offers the ultimate olfactory expression of self.

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Cartier’s Les Bases à Parfumer collection consists of three essential products: La Crème Pure, Les Gouttes de Parfum Concentré and L’Huile Pure.

“Les Bases à Parfumer offer a fragrance ritual that is true to our times: the freedom to do it yourself, for yourself, whatever your desires,” says Mathilde Laurent, Cartier’s in-house perfumer. The newly debuted concept offers a new body ritual and a fully customizable fragrance experience.

The collection consists of three essential products: La Crème Pure, L’Huile Pure, and Les Gouttes de Parfum Concentré. Each product contains an oil with a unique heritage, including peregrina oil derived from the moringa peregrina tree in Saudi Arabia. The ritual can be applied in several ways, either by applying La Crème Pure or L’Huile Pure to the skin before using a personal fragrance or by instilling a few drops of Gouttes de Parfum Concentré directly into the pot or bottle of La Crème Pure or L’Huile Pure. The collection includes four highly concentrated, alcohol-free fragrances: La Panthère, Oud & Santal, L’Heure Diaphane and Pure Rose. The simplicity of the design is pure and elegant, just like the Les Nécessaires à Parfum Cartier collection.

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Cartier created beautiful objects to further enhance the ritual: a pot of cream and a bottle of oil adorned with the maison’s emblematic golden gadroons. L’Huile Pure comes in a 100 ml bottle and is made exclusively from peregrina oil, while La Crème Pure is a moisturizing body cream enriched with peregrina oil and made from over 97% natural ingredients. Les Gouttes de Parfum Concentré is a 15 ml bottle of equal perfume concentrate and peregrina oil.

The neutral bases allow you to express the fragrance fully without olfactory interference, allowing for a personalized blend of your singular scent.

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