On November 14th, 2017, The ATX Debut of the Aloft & Element Austin Downtown offered guests the chance to discover the entire property through libations and food, hands-on activations, games, and more. The property's buzzy and interactive food & beverage concepts — including Caroline, Coffeehouse at Caroline, and Upstairs at Caroline — served as the setting for more than 14 activations that were held throughout the hotel. Highlights included a DIY succulent station, a balloon room, liquid nitrogen ice cream, live art, an aura reading station, a live comedy room, “professional" foosball and pool players, a vinyl DJ and more. Throughout, the hotel provided its signature drinks and menu items for sampling (even some baked treats from the Coffeehouse for guests to take on the way out!).