Dior Beauty harvests the power of the iconic Rose de Granville for a nourishing and nutrient-rich serum that offers skin more than mere repair—rather, a holistic recovery.

If you have spent time in the flower fields of Europe, then you know the legend of Dior’s (dior.com) Rose de Granville. Cultivated specifically for Dior in the cliffs of Normandy, France, this particular rose variety is the result of a rigorous selection process and extensive research, leading to its unique resilience and life-force properties that are harnessed in Dior’s prestigious skincare formulations and with the introduction of its new Prestige La Micro-Huile de Rose Activated Serum.

The avant-garde formulation is underpinned by the enduring legacy of the resilient Rose de Granville—a bloom celebrated not just for its fortitude but also for its unique, natural bounty of micronutrients, particularly omegas. These vital components not only nourish the rose but are masterfully transported to its petals, manifesting in unparalleled beauty and vigor.

Dior Prestige La Micro-Huile de Rose Activated Serum

Harnessing this botanical powerhouse, Dior Science debuts its latest triumph—the Nutri-Rosapeptide. This novel concentrate epitomizes the micronutrition richness of the Rose de Granville, culminating in a serum that is six times more concentrated in revitalizing micronutrients and 14 times richer in reparative omegas. The result? A doubly expedient skin recovery process, enhancing skin’s plumpness sixfold and reducing wrinkles by a third.

To prove this power, the serum’s efficacy has been rigorously tested under the stringent conditions of laser treatment—a testament to its potent recovery capabilities. The rigorous testing protocols proved that La Micro-Huile de Rose accelerates recovery post-treatment and continues to enhance the skin’s condition for up to three months after that, setting new benchmarks in skincare performance.

Dior Science debuts the Nutri-Rosapeptide, which offers the micronutrition richness of the Rose de Granville in a serum rich in revitalizing micronutrients and reparative omegas

Beyond mere repair, Dior emphasizes the critical role of recovery. This dynamic reverses the impacts of skin trauma and combats accelerated aging and the diminution of skin elasticity. With advancing age, the efficiency of micronutrient transportation diminishes. Dior’s studies have illuminated the deceleration in the activity of nutrient transporters, spotlighting the urgency for topical supplementation to fortify the skin’s resilience and radiance. This pioneering serum harnesses the skin’s potential for rejuvenation, shifting the conversation from repair to holistic recovery and restoring the bloom of youth.