We welcome Matteo Lunelli, The President and CEO of Ferrari Trento, and his team back with a “ciao, y’all!”

Matteo Lunellii continues the legacy of over 120 years of winemaking excellence. PHOTO COURTESY OF FERRARI TRENTO

What inspired you to go into the family business?

I enjoyed my role at Goldman Sachs and learned a lot in my early career, but when my Uncle Gino asked, “Do you want to be a manager or an entrepreneur?” I knew that joining my family business was an amazing opportunity. My passion for wine and Italian style reignited, and I headed to Trento to join the company.

Ferrari Trento wines come from the vinyards in Trentino, Italy. PHOTO COURTESY OF FERRARI TRENTO

What makes Ferrari Trento unique?

The style, elegance, and longevity of our sparkling wines come from the mountains of Trentino in the Italian Alps and its unique climate and terroir. Warm days and cool nights produce a well-balanced sparkling wine with lots of complexity and character. Our winery has maintained its authentic roots as a family-owned company with deep ties to the region and is a proud ambassador of the Italian art of living.

How has Ferrari Trento changed Formula One?

Ferrari Trento was the first Italian sparkling wine featured on the podium in nearly a century, bringing a touch of Italian style to F1 celebrations around the globe. We have also introduced exciting new ideas and activations that F1 and motorsport fans have highly appreciated. Just to mention a few, we created a collection of limited-edition Ferrari Trento bottles that are dedicated to some of the most iconic circuits worldwide, and we introduced a charity initiative benefiting various organizations thanks to the online auctions of unique bottles, signed by the drivers, which are incredible memorabilia for both wine and motorsport collectors.

Ferrari Trento Sparkling Wines bring a touch of Italian style to F1. PHOTO COURTESY OF FERRARI TRENTO

Were you surprised Texas is one of your biggest markets?

Given that Texas is a sophisticated market with a palate for fine wine, we knew Ferrari Trento would resonate with an audience that appreciates the craftsmanship of an Italian sparkling wine. We are extremely pleased with the feedback from our local partners, as well as consumers, and look forward to continued growth in Texas.

What gets you out of bed in the morning?

It is the passion and commitment to continuing a history of over 120 years in winemaking that drive me every day. We also have the vision to create a group, Gruppo Lunelli, which gathers brands sharing the same values as Ferrari Trento, with the goal of representing the excellence of Italian drinks. ferraritrento.com