Helm Boots founder Joshua Bingaman is ready to take his beloved Austin label national.
“The brand was at a tipping point,” says Helm Boots founder Joshua Bingaman, who has embarked on a major expansion of his Austin-based purveyor of boots, which combine high design with durability; he has commissioned local digital marketing agency nFusion to lead the charge. “From the design to the care, Helm is focused as much on the people that embody the brand,” he notes, adding that Helm boots feature a more fashion-forward design and a more European look and feel than other US-made labels: “We’re a smaller brand that strives to keep that uniqueness even as we grow.” With its wholesale program and outreach growing quickly, Helm is now in San Antonio, Houston, and Denton, as well as cities outside of Texas such as Little Rock, Chicago, Portland, Denver, and Nashville. “The list is set to grow substantially this year,” Bingaman adds. “Stay tuned!” 900 E. Sixth St., Suite 101, 512-609-8150