Meet three of the women at C3 Presents who have orchestrated some major changes for ACL Music Festival's 15th anniversary.
Courtney Trucksess, Lindsey Sokol, and Amy Corbin have a lot of changes in store at this year’s ACL Fest, many based on fan surveys.
For its 15th anniversary, expect some big changes at the Austin City Limits Music Festival—a markedly different layout, more shade, and new surprises throughout Zilker Park, which will see more than 75,000 people each day over two weekends this fall. To find out more about what to expect, Austin Way caught up with three top women at Austin-based C3 Presents—which also produces Lollapalooza and other big events—who know how to get things done.
Behind the Lineup: Amy Corbin
Role: C3’s senior promoter, Corbin oversees the concert division and books all the talent for ACL, a rollercoaster of a job—and one that she’s done since the fest’s beginning. “It was a nail-biter to the end,” she says of this year’s lineup, with headliners like Radiohead, Kendrick Lamar, and LCD Soundsystem, but the record sellouts of both weekends validated those sleepless nights. This Year’s Highlights: Corbin says the diverse lineup has something for everyone, and she predicts a memorable closing set from Mumford & Sons both Sundays. Insider Tip: “Come early in the day; that’s where the good stuff is, especially if you’re looking for the next big thing.”
She's with the brand: Courtney Trucksess
Role: The director of sponsorship and marketing, Trucksess oversees the VIP areas and programs for all C3 festivals. This Year’s Highlights: “We’re opening up the park more, and that includes the VIP area. We also have great partners providing special experiences; Aviator Nation is doing a pop-up with special ACL merchandise, and our gourmet happy hours will again be curated by the Austin Food & Wine Festival.” Insider Tip: Don’t miss Willie. “Having Willie Nelson back in his hometown for the 15th anniversary is pretty special.”
The world’s her stage: Lindsey Sokol
Role: Festival director Sokol, who started with C3 as a college intern, is in charge of all operations and logistics, including the new park layout. This Year’s Highlights: For the first time in years, festgoers will see huge changes, all designed to improve crowd flow, provide more shade, and improve the sound experience. “Patrons love their shade—any tree or nook and cranny that will give them protection from the shade, they’ll take,” she says, adding that the stage, traditionally at Rock Island, has been moved to expand the food court area, as has Austin Kiddie Limits, which will have more shade and its own entrance. For the 15th anniversary, they’re adding creative installations around the park, including more photo opps. Insider Tip: “Really explore the park. It’s going to be a new ACL for a lot of patrons who have been coming for years.” September 30–October 2, October 7–9