Everything is coming up roses for Austin women who are serious about their skincare.
In the past, skincare treatments and appointments with trained aestheticians were often considered to be only for special occasions. But today the axiom “an ounce of prevention is worth a pound of cure” is taken to heart. The fact that women are much more savvy about doing right by their derma is reflected in global skincare sales, which are expected to be worth $121 billion by 2016. In a marketplace full of products and promises, there are many misconceptions about skincare. “The biggest is that you can fix it later,” says Mary Kate Piotrowski, spa director at the Four Seasons Austin. “Everybody needs to have a regular skincare regimen that includes cleansing, exfoliating, and moisturizing, and they need to be drinking water—especially in Austin, because it is such an active city. It is a lot harder to keep healthy skin if you are doing it reactively than when you are proactive.”
Innovative products, quality ingredients, and measurable results are key for women investing their time and money into skincare. Since bursting onto the beauty scene in 2006 with a single hair treatment, Moroccanoil has built a loyal following worldwide. The recently released Fleur de Rose collection is Moroccanoil’s second foray into luxury skincare (the first was Originale) and comprises six products—a rich body soufflé; a hydrating body butter; a body buff that both exfoliates and moisturizes with argan oil; a hand lotion that repairs dry, damaged hands; a moisturizing Shower Milk, set to be released in 2016; and a cleansing bar that works into a creamy lather so as not to strip the skin. Together, the line provides women with a complete skincare routine.
“Consumers are more knowledgeable about ingredients than ever before,” says Carmen Tal, Moroccanoil’s cofounder. “They are looking for integrity and high performance. Our formulas are composed of the finest quality ingredients available [and] offer a complete regimen to help exfoliate, cleanse, and hydrate. I believe those three steps are so important in creating beautiful skin.”
Fleur de Rose is also one of Moroccanoil’s most personal offerings because of Tal’s love of rose. “I worked with a talented aromatherapist who was extremely knowledgeable about essential oils and fragrances,” Tal shares. “When I told her what I was looking for, she knew exactly where to go with it. We came to realize that it was the damask rose scent that really captured me. Our product development and R and D teams then worked for several years to develop and perfect the collection.”
According to Piotrowski, the fragrance is already a hit at the Four Seasons spa. “Rose is one of the most expensive essential oils to produce. As a result, there is a lot of artificial scent out there, which misleads customers. You want products that please the senses, feel good on the skin, make you glow, and have a wonderful fragrance. Moroccanoil was smart since people want things to smell natural and products that say, ‘This is not your grandmother’s rose scent.’” Moroccanoil Fleur de Rose is available at The Spa at Four Seasons Hotel Austin. 98 San Jacinto Blvd., 512-685-8160