The brand's recent reveal of the Chronotimer Series 1 watch, which features an all-black aesthetic, points to Porsche Design's efforts to return to its roots and take cues from its past—namely, its race-car instrument panels.
The Porsche Design Chronotimer 1 in matte black, reminiscent of the brand’s first watch in 1972.
Founded in 1972 by Ferdinand Alexander Porsche, Porsche Design was one of the first ever to build (in cooperation with IWC) watches of titanium and to create black watches. Avant-garde for its time, the brand was a big hit.
Now, the company is in full swing—launching a new line of watches developed completely in-house by Porsche Design Timepieces AG (Switzerland). The line, consisting of 11 timepieces, is slated to be out this summer, and reflects the brand’s very singular concept and philosophy.
This titanium version recalls the brand’s first titanium watch, presented in 1980.
The Porsche Design Chronotimer Series 1 is the result of a blend of inspirations stemming from the very first watch, the Chronograph I timepiece from 1972, which was all black, and the Titanium Chronograph from 1980. The new watch measures 42mm, is powered by the mechanical ETA Valjoux 7750 chronograph movement with a power reserve of 48 hours, and displays the date at 3:00. The watches also feature black-tinted sapphire crystal casebacks that allow for viewing of the movement, complete with an exclusive Porsche Design rotor.
The all-matte black design of the new Chronotimer Series 1 watch reflects the early Porsche racing car instrument panels, where everything but the numbers were black. Functions include hours, minutes, and seconds, as well as stopwatch functions, a date window, and a tachymeter bezel.
The Chronotimer Series 1 has bezel options, including rose gold.
The case of the Chronotimer Series 1 is made from glass bead-blasted titanium, specially painted matte black. However, the watch is offered with a choice of bezels, including black titanium carbide coated, titanium, or 18-karat rose gold. Dial accent choices include blue, red, and other hues. The Chronotimer 1 watches are water resistant to 40 meters, thanks to the screw-down crown and screwed case back. The sapphire crystals are anti-reflective and the watches retail from $4,450-$7,950.
Founder and editor-in-chief of ATimelyPerspective.com, Roberta Naas is a veteran award-winning journalist in the watch industry with more than 25 years of experience. She was the first woman watch editor in the US market—breaking in to an “all boys network” with a pioneering spirit that would be her signature to this day. Naas brings responsible, factual—yet always timely and insightful—reporting of the watch industry to the forefront.