Seth and Lauren Rogen come to Austin for a night of funds and fun.

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Seth and Lauren Rogen, creators of Hilarity For Charity, made it just in time for cocktail hour at the lovely estate of Jason and Jessica Karp. Overlooking the Austin cityscape hidden in the hills of Westlake, this incredible estate housed the night’s shenanigans. It consisted of an informative discussion and open forum where guests had the opportunity to hear from Dr. Lisa Genova, an American neuroscientist; Max Lugavere, a health and wellness author; and Dr. Eseosa Ighodaro, a neurologist and neuroscientist. Guests asked questions as they discussed the brain and HFC with The Rogens. Included were Adrian Grenier, James Van Der Beek and Tony Gonzalez, among other friends of the hosts, Manish Vora and The Karps. Black Joe Lewis and his band performed to top the night off and raised $400,000 to continue their mission.

When asked why they came to ATX for the dinner, Seth said, “We’ve come for SXSW more times than we can count,” implying their familiarity with the city. “It was an awesome idea to see our friends here and come for dinner,” added Lauren, noting that it certainly helps they’re both big barbecue fans. “It took everything in Seth not to stop on the way to the dinner.”

The cause started after feeling they had nowhere to turn in the space of Alzheimer’s after dealing with it in their familial way. The unique aspect is the caregiver’s financial support, the support group offered through their nonprofit and the preventative education. The Rogens are full throttle in this. HFC is their passion, and they make it a humorous concept, as Dementia and Alzheimer’s are hard to grasp. Through education and preventative measures, they hope to beat the stats ahead of the wave and inform young adults about how they can protect their brains. “What we’re doing is trying to lessen the number of people with Dementia or Alzheimer’s,” said Lauren. “Or teach people lifestyle habits that allow them to prevent Dementia for long enough so they can die from something else!” Seth jokingly added on.

There is a lot on the horizon for HFC. They hope to add HFC information to the curriculum in more schools to help educate students. “It’s simple. We taught people to stop smoking cigarettes, or they would get lung cancer; we didn’t cure lung cancer. And this is very similar. People just don’t have the brain equivalent of that,” explained Seth, and that is where HFC comes in. “When you are preventative and take the necessary steps to care for your brain, you make strides not to join the statistics. Especially if you know it runs in your family and want to be proactive.” To learn more about brain health education and about Hilarity For Charity, or to get involved, visit wearehfc.org.