The Best Pop Ups and Events to Attend During SXSW


The Best Pop Ups and Events to Attend During SXSW

Lifestyle, Feature,

The Best Pop Ups and Events to Attend During SXSW

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Lifestyle, Feature,

The Best Pop Ups and Events to Attend During SXSW

The Best Pop Ups and Events to Attend During SXSW

Lifestyle, Feature,

The Best Pop Ups and Events to Attend During SXSW

Published By: By: Katerina Cotroneo   •   March 7, 2024

The Best Pop Ups and Events to Attend During SXSW

Published By:
By: Katerina Cotroneo By: Katerina Cotroneo
March 7, 2024

Lifestyle, Feature,

Whether you’re attending the world-famous festival all week or not, the city is blanketed in nationwide brands and activations full of the Austin whimsy and spirit we all know and love. We have you covered, from hometown favorites like Tecovas to exclusive invites like the VIP section at the Rolling Stones-hosted concerts.

Most events are given priority to badge holders, and some have an RSVP requirement, but all listed are open to the public! Event times/locations are subject to change, so be sure to check the URLs

See also: Seth and Lauren Rogen Host Hilarity For Charity Event In Austin

Tecovas live music and new boots, March 8-21st


Come hang out at the South Congress Tecovas with the boot-makin' gang and get boot-scootin' ready for the week of South by festivities. With live music every Friday from March 8-21st, you’ll be two-stepping around the store while trying on some new kicks at all Austin locations. The brand will be celebrating their new line, which dropped on Feb. 29, and other new arrivals through March and April! Mane Braid Bar will also be doing complimentary braids to get Austinites festival ready on Mar. 16 and Apr. 19. 1500 S. Congress Ave., tecovas.com

Celebrating International Women’s Day with Cookies & Kendra Scott, Mar. 8, 10:30 a.m.

To celebrate International Women’s Day, the Kendra Scott Women’s Entrepreneurial Leadership Institute is collaborating with Tiff’s Treats to provide their signature warm cookies to guests and surprise gifts from the Kendra Scott brand. Tiff’s Treats founder Tiffany Chen (a UT alumnus herself) will be in attendance! There will be events at the Hook ‘Em House throughout the week! Antone’s Nightclub (downstairs), badge holders are prioritized, but there is room for those who RSVP! eventbrite.com

Porsche, March 8-9

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The annual Porsche event of the year, when Porsche showcases art and future technology in Austin, will be open to the public downtown. This year, all-electric Taycan Turbo S, Macan 4 and Macan Turbo will be debuting in America for the first time here in Austin. A speak-easy-inspired roadside attraction! There’s even a Saturday evening concert for attendees on the 9th. Rumor has it it’s the well-loved rapper Common performing a live set alongside 9th Wonder, and a DJ set from Diamond Kuts. Brazos Hall at 204 E. 4th St., porsche-ezentrum.us/sxsw

Sharpie X Paper Mate Studio, Mar. 8, 11:00 a.m.

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Visit the studio and explore unique ways to unleash your creativity with the newest Sharpie® and Paper Mate® products. There will even be a creative academy with classes led by pros. Icenhauer’s 83 Rainey St., Austin, schedule.sxsw.com

Snap Sanctuary, March 8-10th

The Pershing is the place for the people who love to get their body moving or need a break from the chaos of congress and crowds… keynotes, yoga, wellness experiences, Live Music and the exercise queen herself Melissa Wood Tepperberg will be hosting a Keynote to talk all things health and her success. Get some IVs, earseeds, and massages to replenish your health and listen to live music while you’re at it. snapsanctuary.splashthat.com; posh.vip

The Audible Sound Experience, March 8-10, 12-5 p.m.

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If you’re a big carnival person or a big reader, this is your chance to get a taste during SXSW! Audible is back with carnival games, prizes, a Ferris wheel, and, of course, classic concessions. Audible will also be hosting an After Dark Party featuring an exclusive live performance featuring Grammy-nominated and multi-platinum-selling dance music duo The Knocks in partnership with House of Yes. audible.com/sxsw

Pop-Up with Jewelry Brand Rachel Nathan, March 9, 4-8 p.m.

Come to the fabulous Hotel ZaZa and get blinged out by a local Austinite! Austin-based jeweler Rachel Nathan in Perfect Strangers will be off the hotel’s lobby. Featuring a selection of light bites and, of course, a cocktail station to refuel you for a night of fun. rachelnathandesign.com

Art Fair, March 9, 3-7 p.m.


At Vaughn Gallery, the internationally known art event is known as the “Unofficial SXSW Art Experience.” During the free event, guests are invited to explore the gallery as the Austin Affordable Art Fair director, Cori Teague, and an established Sommelier blend the worlds of art and wine together. Art and wine? Count us in. 2307 Thornton Rd., Ste. 112, Austin, eventbrite.com

THE WEAR HOUSE, March 9-10, 10:30 a.m. to 6 p.m.

800 CONGRESS influencers and icons Lo Bosworth, Remi Bader, Tommy Hilfiger and more are in conversation with fashion and brand experts chatting about “the Art of Storytelling in Fashion and Beauty.” The fashion-forward event talks about authenticity and ends the evenings with cocktails. Iconic. “Synergistic with the mission of SXSW,” says Fairchild Media Group. The event is “designed to support creatives and professionals as they grow and innovate at new levels.” fairchildfashion.swoogo.com

Wellness Ranch, March 10-11, 10 a.m. -12 a.m.

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Feeling overwhelmed in the city? Attend the exclusive day in Bastrop at Kintsugi Ranch with Adrian Grenier and his entourage. Grenier is opening his personal property for a day of spa treatments, creativity, and community. Away from the usual hustle and bustle of SXSW. It's worth the drive for the brunch, bites, and learning about ​Alphaa.io and Podopolo. Apply to attend here! lu.ma/wellnesssxsw

Spurs Week, March 10-15

Spurs Mural in Austin, created by Adrian Landon Brooks

Sports and SXSW? That’s a win! While deep downtown, you can explore the Spurs’ nine events across youth sports, food security, leadership and more to engage with the Austin community. Such as hosting a community concert, a high school all-star game, a youth sports night etc. All of this leads up to the big games at the Moody Center, which will be transformed into an NBA stadium for Austinites to partake in the legendary fun. spurs.com/spursweek

Rolling Stone’s Future of Music, March 12-15

The four-night concert series features Peso Pluma, Teezo Touchdown, Faye Webster and many more fantastic artists encompassing the spirit of Austin and the sound of the city. This second-annual event is a favorite by many, seeing “what’s new, what’s next, and what’s moving the culture forward.” ACL Live at The Moody Theater, rollingstone.swoogo.com/FutureofMusic24

The Funk Factory, March 14-16

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Funk Factory is hosting a pop-up speakeasy where guests are whisked away into a vibey room filled with delightful aromas, interactive zones, VIP areas, live music, DJs, panel discussions and more. Suzy Batiz, CEO and Founder of ~Pourri and PREACHER, will co-host special celebrity guests on the rooftop terrace for a series of live, unfiltered discussions covering a wide range of topics. Special evening performances include DJ Questlove, PREACHER, Danielle Ponder, Soul in the Horn with Natasha Diggs, Matinee Social Club, and more. 412 Congress Ave. D, Austin, eventbrite.com

Casamigos Lobby Experience, March 15, 3-6 p.m.

The fun doesn’t end in Hotel ZaZa’s lobby. Guests can create their own Ranch Water using Casamigos tequila. In addition, the property will be serving a variety of snacks to pair with the cocktails. It’s the perfect pit stop on a sunny South day. casamigos.com/en-us

Photography by: Tecovas go with Tecovas; Affordable Art Fair; San Antonio Spurs



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