September 4, 2024
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Veuve Clicquot releases RICH and RICH Rosé.
RICH and RICH Rosé arrive in U.S. markets this fall.
In college, I knew a guy named Ben who wore shorts and sockless loafers during frigid winters. Every day. He skipped into a lecture hall with a grin and a mood that read: You all are most definitely missing out. We’d collectively shake our heads and return to suffering through Bio 102.
Ben had a state of mind, and all these years later, I applaud the man.
Veuve Clicquot (veuveclicquot.com) shares a similar art de vivre, especially with the fall launch of RICH and RICH Rosé. The brand touts the new releases as versatile enough to enjoy at home, the beach or après-ski in a snowy locale. Both wines, which are 50% pinot noir, are classified as sweet Champagne.
RICH blends vibrant flavors of exotic fruits like pineapple and mango with orchard notes of mirabelle plum, enhanced by the freshness of lemongrass. RICH Rosé features a combination of red fruits such as strawberry, raspberry and redcurrant and is infused with a hint of peppermint.
The Veuve Clicquot Polo Classic returns to Los Angeles on Oct. 5, offering the first U.S. taste of RICH and RICH Rosé. Attendees will enjoy the house’s celebration of la dolce vita through specialty cocktails and a fresh, vibrant event theme inspired by the new cuvées. Beyond the Polo Classic, the house’s fans should look for Sun Clubs, a series of exclusive pop-up terraces in dream destinations worldwide this fall. Inspired by the brand’s iconic Solaire yellow, the terraces are designed to savor RICH and RICH Rosé with a French Riviera flair.
Oh, and if you meet a genial guy named Ben wearing perfect shorts at one of the pop-ups, give him my best.
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