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May 22, 2017
By Andrea Guzman | January 17, 2017 | Lifestyle
Hip eyewear brand Warby Parker opens its first Austin retail stores on Soco and at Domain Northside.
The Percey glasses for men and the Banks glasses for women.
No, you’re not seeing things. Hip eyeglass purveyor Warby Parker has opened not one but two brick-and-mortar stores in Austin—one on trendy South Congress Avenue, the other at the new Domain Northside. In keeping with the brand’s socially conscious roots (for every pair of glasses sold, a pair is donated), Warby Parker has partnered with local nonprofit Austin Bat Cave (ABC), which offers free writing instruction to children and teenagers across the city.
Warby Parker’s South Congress shop carved out space for a dedicated writing center to be used by the ABC, which each year publishes an anthology of its students’ work (the books are on sale at the store). The sleek new boutique is designed to look like a library, making for an authentic collaboration. Says ABC’s outgoing Executive Director Katie Haab: “It feels like a very wonderful romance.” Both new stores feature a photo booth, a bonus exclusive to Austin. The city has been an ideal partner for Warby Parker’s quirky aesthetic since its retail trailer (the Class Trip Bus) came to town in 2014, says co-CEO Dave Gilboa. “[We] knew then that we’d be missing out if we didn’t set up shop more permanently in this unique city,” he adds. 1317 S. Congress Ave., 512-640-7708; Domain Northside, 512-371-6151
PHOTOGRAPHY COURTESY OF WARBY PARKER