May 22, 2017
| July 1, 2016 | Culture
Catch the music scene's next big thing at the intimate 3Ten ACL Live, a blend of Austin City Limits' two homes.
Sophie Hawley-Weld of Sofi Tukker performs at 3Ten ACL Live during the intimate listening room’s opening week at South by Southwest in March.
The city’s newest listening room, 3Ten ACL Live, has already become a sought-after venue since its March opening, with bands like Son Volt and Grupo Fantasma bringing the crowds. A little sister to ACL Live at the Moody Theater (it’s next to ACL Live’s box office), 3Ten has space for 350, the same capacity as the original home of Austin City Limits before KLRU-TV moved production to the 2,750-capacity ACL Live.
The new room, which opens onto a patio on Willie Nelson Boulevard, boasts the same impeccable sound as ACL Live as well as a similar décor, with velvet and brass accents. “Our true inspiration for the interiors at 3Ten is a room tucked [away] at ACL Live not many people get to see called the Partner Suite,” says Heather Plimmer, director of design for Stratus Properties. Bathrooms feature photographs of the 1970s Austin music scene by Scott Newton. “Scott’s work is an important part of the story for Austin City Limits and the team at ACL Live/Stratus,” Plimmer adds.
In addition to private and KLRU events, 3Ten’s music lineup is strong, with Elizabeth Cook, Dylan LeBlanc, and more on the summer calendar. Colleen Fischer, ACL Live general manager, says to expect “a fairly eclectic programming schedule, not unlike our big place upstairs.” 310 Willie Nelson Blvd., 512-457-5595
HOTOGRAPHY BY DUSTIN FINKELSTEIN/GETTY IMAGES FOR SXSW (HAWLEY); BROSKO (BACKGROUND)