Zac Posen adds yet another fashion feather to his celebrated cap as Brooks Brothers’ new creative director.
Known for his impressive squad of superfans, from actresses Christina Hendricks and Amy Schumer to models Naomi Campbell and Coco Rocha, Zac Posen has had a hit on every red carpet. Made with exquisite corsetry, couture techniques, and fin de siècle extras, the famous gowns of his eponymous line (which he launched to immense acclaim at the august age of 21) have come to represent the very essence of formal-meets-fab glamour. And so some industry insiders were surprised when, last year, Posen was named creative director of Brooks Brothers, the 200-year-old all-American brand specializing in men’s suiting and preppy-casual womenswear.
“Taking sportswear further while respecting the original codes of the house was a challenge, but I love the challenge,” says Posen of designing for Brooks Brothers. “It was an opportunity to redefine the classics, to keep tradition alive in quality, but bring a new breath of style to it. For me, Brooks Brothers needed an evolution, not a revolution.”
That breath of style starts with the color palette. In his debut spring collection, the 35-year-old designer draws on punchy corals, mint greens, and sunny yellows (in tropical and nautical-stripe prints) inspired by the Hamptons, Nantucket, and Miami. “To me, there is a 1970s bohemian quality to those yellow, red, and blue tartans next to very floral prints,” he says. It continues with the silhouettes, which are emblematic of easy dressing. “Where our Zac Posen collection is more to-the-body, with Brooks Brothers, there’s a celebration of straightforward construction.”
Americana sportswear may not be in the vernacular of his own fashion house, but Posen hasn’t abandoned his DNA. “I wanted to bring a sense of casualness and pop to [the collection], which helped highlight the shapes and the cuts,” he says. “It’s creating a collection that has pop but is still sophisticated.” A timeless combination. 101 W. Sixth St., 512-476-2359